Details

While at zerocool, in November 2021, the team was tasked with our biggest project to date. In 1 weeks time we needed to prepare concepts for 4 licenses under the Netflix media umbrella. Due to the time crunch, each member of the team was assigned a different series to develop card concepts — mine being Money Heist/Casa de Papel. This project never made it to production due to a lack of European and South American distribution networks, but was very well received by Netflix executives. The card series visual identity is centered around the cycle of greed and destruction, captured in the background with falling European currency feeding the flames at the bottom of the frame. Sleek metallic containing shapes and sharp lettering help define a sense of order in contrast to the background, the juxtaposition of European opulence and chaos. The golden frames and red photo overlays harken back to the national colors of Spain, the primary setting for the series. *This project is purely conceptual and not officially licensed by Money Heist or zerocool