Details

The Detroit FC Branding project is an exploration into how a Major League Soccer team in Detroit could look. The logo is a modern adaptation of the classic crest and bird symbol used in club crests across the world. The primary symbol, the pheasant, is an unlikely yet beloved symbol of Detroit. The revitalization projects around the city have cleared space for these beautiful animals to thrive. The bird has spawned news articles, murals, and the fascination of the public. The gothic primary font is an homage to the old english D the city is known for. The combination creates a memorable, refined design with character. *This is a concept project not commissioned by MLS or Detroit FC.